She Thought She Needed More Leads. She Needed to Call the Ones She Had.
A solo breeder had no system for tracking who asked about her puppies. We told her the free fix first, then built a lead tracker that fills itself in.
The Bottleneck
Interested Buyers Were Slipping Through the Cracks
Jamie Hafen runs Mini Golden Paws by herself. Breeding, photos, social media, buyer questions, payments, all of it. She came to us thinking she had a demand problem and wanted more buyers, help with social media, maybe ads.
The numbers said otherwise. She was already getting steady inquiries every week and closing only a fraction of them. She was not short on demand. She was losing people after they raised their hand.
The reason was simple: there was no system at all. Inquiries came through a website form and landed in her inbox. There was no list of who had asked, when, about which litter, or what she had told them. People fell through the cracks, not from carelessness, but because nothing was catching them.
Our Solution
A Tracker That Fills Itself In
Before we sold her anything, we gave her the highest-value fix we found, for free: call your leads. Her buyers spend thousands on a puppy sight-unseen, and the most common friction was people wondering if she was real. A phone call answers that in thirty seconds.
Then we built the part that needed building: a lead-tracking system in Google Sheets that captures every inquiry automatically and lives in her own Google account. No new software, no login to learn, nothing to maintain.
Automatic Capture
Every website form submission is parsed automatically. Who inquired, when, and what they asked about all land in the sheet with zero manual entry.
One Clear List
Every buyer in one place with a status, so she always knows who to call next instead of digging through an inbox.
Closing Tracker
See where each buyer is in the pipeline, from first question to deposit, so no warm lead goes quiet.
Retention Prompts
A reminder to check back in with past buyers. In a business built on trust, they are the warmest source of referrals.
There is barely any AI in this build, on purpose. Her business did not need a chatbot or an agent. It needed a list of her leads and a reason to call them, so that is what we delivered. It was built and tested in a day, with no monthly fee.
Losing leads in your inbox?
Sometimes the fix is simpler than you think. We will tell you honestly what you need, and what you do not.
See If We're a Fit