How a Website Chatbot Freed Aesthetics Academy's Owner From Answering Class Questions All Day
A custom website chatbot that answers student questions, surfaces class schedules, and books discovery calls with Marti — without her having to lift a finger.
The Bottleneck
The Owner Was the Support Team
Aesthetics Academy runs beauty and wellness education programs across Idaho, New Mexico, and Texas. Interest was strong. But with that interest came a constant flood of questions: What classes do you offer? When do they start? How do I enroll? What does it cost?
The website had the answers. But the information was dense, scattered, and hard to navigate. Visitors weren't finding what they needed, so they did the next logical thing: they reached out directly to Marti, the owner. Every day, she was fielding the same questions over and over, manually, one by one.
This wasn't a staffing problem. Marti is great with people, and that one-on-one connection matters. The problem was that she was spending her time being a search engine instead of running her school. She needed a website chatbot that could handle routine questions automatically, so she could focus on the conversations that actually require her.
Our Solution
A Chatbot That Knows the School as Well as Marti Does
We built a custom AI chatbot trained on Aesthetics Academy's website content, class catalog, and schedule. It sits on the site and answers visitor questions the same way Marti would, except it's available at 2am on a Sunday.
Natural Q&A
Visitors ask questions in plain English and get direct, accurate answers about programs, pricing, and enrollment, pulled straight from the academy's own content.
Guided Navigation
Instead of leaving visitors to dig through a dense website, the chatbot points them directly to the right page — whether that's a specific program, pricing info, or the enrollment process.
Discovery Call Prompts
When a visitor is clearly interested but has questions only Marti can answer, the chatbot nudges them toward booking a call, turning a cold visitor into a warm lead.
Always On
Prospective students browse at all hours. The chatbot handles inquiries around the clock so no one bounces because they couldn't find an answer at 11pm.
The chatbot went live directly on Aesthetics Academy's existing website with no disruption to how they already operated. Marti still has every conversation she wants to have, she just no longer has to be the first line of response for every single inquiry.
Tired of being your own support team?
If you're answering the same questions over and over, a chatbot can handle that, so you don't have to.
See If We're a Fit